...and the Right Whale?
It’s on the edge of extinction. It is estimated that only 366 of these wonderful whales still remain.
Supporting the research and attempting to save these whales from extinction is simply the right thing for our business to do. We strongly believe that we have a responsibility beyond the bottom line.
Our long time friend, innovator, scientist, researcher and CEO of the Ocean Alliance, Dr Iain Kerr and his team of dedicated professionals are doing all they can to protect the Right Whale, which, of the whale species, is closest to extinction with a total estimated population of 366. These particular whales were the most sought after during the whaling era and over 3 million whales of varying types are estimated to have been killed during that time.
The international Whaling commission banned commercial whaling in 1986 due to the extreme depletion of the whale stock.
The name of the Right Whale Cold Brew system was created to further the awareness of the plight of the Right Whale and to establish an additional funding source for the Ocean Alliance by dedicating at least 3% of our sales to saving the Right Whale.
Changing the way we study whales: